BRAND STORY

Yvonne Turner-Moss – affectionately known as ‘YTM’ – is a certified life coach, with a focus on empowering, inspiring, and mentoring other women. With a background in business and finance, she has become the go-to person to confide in, recognized for putting herself first, and encouraging friends and colleagues to do the same.

After reviewing the brand questionnaire, it was clear the goal for her new brand would be to incorporate all these qualities by creating something refined, yet playful. It should be elegant, yet highlight Yvonne’s vibrant personality and fun-loving approach.