BRAND STORY

Mme Étienne is the charming, french-inspired director of an elegant RAD ballet studio. Rooted in the teachings of grace and poise, classes are traditionally taught and throughly enjoyed!

We wanted the school to embody all the dreamy aspects of the ballet world, right down to that iconic ballet shoe pink. The whimsical, yet structured script, lends itself to the elegant lines of the ballet shape, paired with a traditional serif typeface with historical edge. For stationery, we wanted to bring back an era where written correspondence was at it’s peak, creating a more ‘calling card’ type business card, as well as a writing kit to match.

(This brand is available for an exclusive, one-time purchase. Please inquire for more detail.)